Remedy-point break - Days Seacon four special Merchants breakthrough in the plight of Hospital Marketing.doc

 PAGE \* MERGEFORMAT 12 Remedy-point break - Days Seacon ‘four special Merchants’ breakthrough in the plight of Hospital Marketing Preface: Since 2006 has been the ever-changing pharmaceutical industry: the government’s continued introduction of anti-commercial bribery storm, pharmaceutical storm, the sun tender, health care reform and so on, have a great impact on the industry. Hospital Marketing Industry changes led to more and more difficult, the pharmaceutical industry into the strategic turning point! Jiangxi Traditional Chinese Medicine Co., Ltd. Seacon days for the domestic pharmaceutical industry is currently facing a difficult dilemma, and actively seek a breakthrough. By the end of 2006, days Seacon started with Baiqing pharmaceutical marketing agencies. The two sides through careful analysis of the situation in the domestic medicine, combined with the pattern of days Seacon own product advantage, launch of the ‘Seacon 07 days to win marketing gold Partner Program’, the results of the first quarter of 2007 alone, sales of days Seacon hospitals grew by 20% . Days Seacon is how to achieve this major breakthrough in it? Hospital marketing difficult, Difficulties? Dramatic changes in pharmaceutical marketing industry, more and more difficult, Qi Cheng pharmaceutical companies will be eliminated! Hospital marketing difficult, what Difficulties? This is the first issue to be considered. Baiqing believe that the main difficulties are threefold: Merchants difficult, admission into the hospital difficult, the volume is difficult! Why Merchants difficult? Baiqing that the main reasons the following: (1) The number of pharmaceutical companies, product differentiation is small, competition is keen. Agents choice is relatively large. (2) Government health care policy changes, leading to ongoing transformation of traditional medicine purchasing and selling patterns, the agents opened the hospital market, the difficulty of increasing profit margins narrowed,