Red-hot iron untouchable.doc

 PAGE \* MERGEFORMAT 20 Red-hot iron untouchable News Link 1: Chinese Liquor industry leader Wuliangye are plotting an unprecedented precisely the ‘weight-loss campaign’. According to reports, the exact channels of the information received, Wuliangye Group, will be cut in 2002, about half of its brands, the Group company’s two units in service in more than 10 wine brands will be fully cut. As a result, liquor tax revenue the new policy has brought the shock wave has finally reached the level of brand integration. As China’s first brand Wuliangye Liquor experiencing the last century, the mid-90s, after intense brand of fission, and today has to feel that the root cause of this decision lay in a dull pain. Can be concluded that, even without the state liquor tax policy ‘in May of change’, Wuliangye can not escape today’s ‘weight-loss campaign’. The news from reliable sources described Wuliangye brand new strategy: At present, Wuliangye winery’s 67 brands by 2002 about half to be eliminated, the Group will focus its support of the Sichuan grain alcohol, JLF, Liuyang River, Beijing and other 10 or so liquor brands, for financial, production, marketing and so on preferential policies to the rest of the brand to the market to run their course. If you leave the mother’s body on the market these brands can not survive, Wuliangye will be allowed to automatically fade out in the market. News Link 2: December 3, 2002 Wuliangye Group Services issued a notice: ‘The joint-operated factory: Sichuan Yibin Wuliangye Group Services, Inc. (formerly known as Sichuan Yibin Wuliangye Distillery services company), since they no longer engage in alcohol production and business activities, and partners signed a production and sales licensing contracts, joint venture contracts, sales agreements, processing production agreements terminated. Partners such as continue production, constitutes infringement, should bear the resulting legal liability. ‘ In early 2003, Sichuan Qionglai,