Response to four potential Achilles heel-line - come from behind leap in strategy.doc

 PAGE \* MERGEFORMAT 12 Response to four ‘potential’ Achilles heel-line - ‘come from behind’ leap in strategy ‘Come from behind’ is a number of industries ‘later’ the brand ideals and objectives, but also often troubled by their problems. We are in the service ‘later’ brand of practical operation process, summed up ‘come from behind’ strategy: response to ‘four potential’, dip the soft underbelly of the leading brands. To everything there is duality. Any business has its weaknesses, there can be ‘beyond’ the soft underbelly of the leading brand is no exception. We can find the soft underbelly of leading brands from its weakness cut into the search for the brand across the tipping point, and thus a step by step to achieve ‘catch up from behind’. Product Weaknesses Product Achilles heel, which is the brand disadvantage in the product itself. We are the leading brand in the product by looking on the lack of analysis of industry and enterprise status and development trends, from the product cut into, dig a growth path. Next, we combine the snow pearl children to in-depth analysis of this case. Snow kids pearl pearl industry in China was originally a little-known brand in the enterprise scale is not an absolute advantage, but by analyzing the pearl industry, and search for soft underbelly of the industry leading brands of products, which in one fell swoop into the field of high-end pearl jewelry the highest visibility and reputation of the brand. Let’s look at the pearl jewelry industry conditions. Pearl jewelry has always been jewelry in the treasure is a symbol of femininity, but also distinguished representatives. But in recent years, the rise of the diamond, pearl jewelry in the jewelry industry to make a single show status has been a great challenge. In China, pearl jewelry gradually lost its unique position in the female mind; but in foreign countries, pearl jewelry is still highly regarded, is sought after women’s fashion jewelry. In the United States,