Remind TCL Computer- NAPA platform not a god.doc

 PAGE \* MERGEFORMAT 8 Remind TCL Computer: NAPA platform not a god January 6, Las Vegas, China’s computer maker TCL released a styling and performance are quite eye-catching notebook - Verone, at the 2006 CES show in Napa whipped up a whirlwind. At the same time, TCL Digital Electronics Business Unit president, Yeung boasted: ‘2006 years of the first year of China-made notebook, TCL will be the era of China-made dual-core Centrino notebook NO.1. ‘ This really true? 2001 TCL with powerful Intel launched P4-out timing of P3, formally entered the Chinese PC market. However, TCL Computer growth so what? Or even far better to rely on low-cost spacecraft, Shenzhou-started the computer, let alone when compared with the Chinese PC giant Lenovo has. First time in five years, a repeat of incidents Yeung concluded that Intel dual-core as a spur and P3 then P4 war situation similar, TCL computer go all out, hoping to dual-core as a bargaining chip, so that TCL inactive for many years a computer to a pretty turnaround. Reminiscent of the time early last year, TCL to build the world’s first nationwide high-profile female PC, an instant, this strategy would put the safe. Why P4 era of TCL has insufficient capacity after one step ahead? TCL now live on the NAPA platform to re-board the platform for consumer choice? If so, then, TCL Computer ability to maintain a leading position? Technology can become the core of the brand development strategy? As a notebook in terms of high-tech products, and technology is the basis for supporting a platform for brand development. In other words, if the lack of technology, it simply can not be successful. However, in today’s competitive environment, only by virtue of technology, can not meet the purpose of enhancing the competitiveness of the brand. NAPA platform is not the TCL’s patented technology, on the contrary, it is Intel’s patented technology, that is, any one manufacturer will push forward the development of dual-core Centrin