Reebok Jianbu leap forward in China.doc

 PAGE \* MERGEFORMAT 9 Reebok Jianbu leap forward in China 1996 Asian holders of Atlanta during the Olympic Games, Reebok International Ltd. (Reebok International Ltd.) Designated as a clothing sponsor of the Olympic Games, the Olympic Games specifically for multi-branch national team (including China) has designed its trademark deformation pattern ‘whirlwind’ the theme of a series of garments. Flowing lines, dynamic design and a unique venue for the performance of the athletes well complement each other, so that Reebok with one climax after another of the Olympic Games, and accompanied by the audience cheers sound wonderful to be displayed in front of a global audience and become another Olympic arena well-deserved title. Founded in the UK, nearly a hundred years of development, and a British footwear extended to well-known U.S. sports footwear and apparel for multinational corporations, and then in U.S. history: the fastest-growing companies - an average annual growth rate of 155%, to 1992 years of its global sales reached 2.5 billion U.S. dollars, the products sold in over 140 countries ... ... all this to give Reebok a mysterious, legendary colors. When we marvel at the well-known sports brand Nike created by the one a ‘myth’, we also will, without exception, the eyes of betting on Reebok. Reebok that set their own goals: ‘to become the world’s best, most creative, most exciting sports brands’. Into the 90’s, Reebok also targeting the China market, due to better investment environment in Guangdong, higher levels of consumption, convenient traffic, and easier to accept new things, etc., Reebok had rightly chosen as the entry port in Guangdong . According to the 1993 South China market research company’s sports shoes market in Guangdong sample survey: Guangdong footwear market, athletic shoes accounted for 20%, ranking first in the country; high-end sports shoes in the Guangdong market penetration of 42% of families and individuals spread rate of 33%. Faced