Reeb Beer Shanghai Gong Lue.doc

 PAGE \* MERGEFORMAT 7 Reeb Beer Shanghai Gong Lue According to Shanghai Modern Statistical Industry Development Center and the counseling and consulting company, the latest statistics show that in 2001, from January to June Shanghai beer market in the first three were Suntory Kau Yi, Li-Bo and Qingdao, where Suntory to 106,000 tons sales lead, the status of living boss. This year Shanghai beer market is fiercely competitive, Qingdao Beer reached the dark horse of Shanghai, this year’s market a little more on the smell of gunpowder. In particular, Li-Bo beer folk Beer Co., Ltd. located in Shanghai, not only the company’s name changed to the Asia-Pacific Breweries, and the replenishment of 150 million yuan, will significantly enhance the market inputs, great with Suntory, Qingdao and a claustrophobic showdown in posture . The Qingdao Beer leaders of the death of Peng Tso-yi, more volatile Shanghai beer market adding to a number of suspense. In fact, before this, the force wave of beer, a series of moves, has aroused the concern of journalists, the journalists most interested in is its localization strategy. Li-Bo development path twists and turns moving the beer is the localization process of foreign brands in Central Africa a representative one. China’s favorite drink ‘their own beer,’ Peking Man drinking Yanjing, Shenyang drink snow, the Guangzhou Pearl River to drink, drink in Harbin Harbin Beer ... ... out of every three counties have a brewery, a party drink party alcohol. Chinese beer market in the world a rare phenomenon of regional consumption, which may force changes to the business strategy of big wave of beer to play one of the reasons for local licenses, but the power of waves shift in strategy there may be deeper reasons. Paradise Lost ‘Li wave of beer, really different’, which is one of the popular eighties slogan. In 1988, the Asia-Pacific Brewing Company and the Shanghai Yimin Brewery, Shanghai Guan Sheng Yuan, Thailand Chia Tai Group, a joi