Real estate company in the positioning of planners.docVIP

 PAGE \* MERGEFORMAT 7 Real estate company in the positioning of planners Since the real estate market into a buyer’s market has been planning this word in the major media, the frequency higher than ever before, becoming more and more fashionable word, the real estate industry in the fierce market competition, thus the quality of planning become a real estate project development is the key to success. Is currently before the real estate company in the development of the project or to use ‘external brain’, or rely on their own planning capabilities, there are carefully planning the project have been success stories. For the small-scale real estate developers for the project entrusted to a well-known planning firm would be a desirable solution, but for large real estate companies, owning their own planning efforts in order to better plan for guiding the company’sDevelopment . The current real-estate company of its own planners are still misunderstanding the following: One Misunderstanding: Please the best market research firm, the best planning and design company, the best advertising, the best sales agents involved in the project operation, itself, does not matter whether or not the strength of the planning efforts. Property market is now popular request ‘biggest names’ involved in project development, opened a real estate advertising, such as the Portofino design company in Australia, Hong Kong Lee design companies, environmental design firm EDAW, environmental design firm Belt Collins, Singapore, Yakov this design companies world-class masters, with numerous companies on stage, the real estate market in Shenzhen, leaving his work, and for a large number of ‘boutique real estate’ into the market, but the market does not necessarily reflect the warm. There are classic management theory, local optimization does not necessarily lead to optimal results. Real estate company from his position in the industry point of view, should be with the real estate developme