Response to the brand crisis should take precautions.doc

 PAGE \* MERGEFORMAT 8 Response to the brand crisis should take precautions Grow a brand may need years or even decades of hard work, but the collapse of a brand may be only in the moment, probably just because a small part, a crisis is not addressed. “Hardships for the worst.” Mencius, the famous thinker of ancient China to us to make a good interpretation. That the enterprises will not be the biggest crisis the crisis itself is the business, so companies plan ahead and be prepared and take preventive measures particularly important. Huawei CEO Ren was in the “lt;Huawei wintergt;” Lane warned staff: “Our company’s peace for far too long, maybe that is our disaster, the Titanic is in the midst of the sea ... cheers ... Huawei crisis and contraction, bankruptcy will definitely come to the ... ... Who cotton, whoever survived! “ American ““ Crisis MANAGEMENT ““ was Written on Fick had lt;lt;Fortunegt;gt; magazine’s top 500 companies in high-ranking officials conducted a survey on corporate crisis, the survey, companies in crisis, half the average time for 8 weeks and without warning business plan business plan than a warning the 2.5-fold. shows that enterprises take preventive measures will greatly reduce the damage caused by the crisis. Crisis after all remedial work done extraordinarily well, as there is no crisis. The face of the crisis four volts, how can we take preventive measures it? First, good at learning Only through continuous learning, from macro to micro, a comprehensive understanding of the Chinese market rules and unspoken rules were to exist in the process Analysis of business potential risk to possible trouble. First, we must try to understand China’s macroeconomic environment, including political, economic, cultural, legal and technical aspects. On the macro-environment links of any negligence, the crisis may be planted a hidden danger. Second, we must learn to master the industry standard in China. Only strict enforcement of