Retail business how to improve the quality of service-.docVIP

 PAGE \* MERGEFORMAT 12 Retail business how to improve the quality of service? With the increasingly fierce market competition, ‘service is a key factor affecting customers to buy’, ‘service is an effective way to reduce operating costs’ has become a lot of enterprises, especially service-oriented companies, a consensus when we walked into any of a large-scale store or even a small shop, we can see or hear at any time, such as ‘customer first’, ‘customer is God’, ‘dedicated customer service’, ‘all for customer satisfaction’ principle of service and so on and so forth. - Highly ironic is this: While many businesses self-proclaimed ‘know how to service’ and ‘attention to service’, and even service concept is also world-class enterprise with almost exactly the same, but unfortunately the quality of service that many companies still so bad: fake and shoddy despite repeated prohibitions, price fraud everywhere, false propaganda and ever-changing, and even ‘searches’ and other violations of the rights of customers to happen ... ... What is the reason leading to the enterprise level of service varies greatly? What has caused the customer service quality evaluations than another? Retail enterprises in the end what should be possible to shorten the gap between services, improve service levels? We use ‘customer marketing’ the ‘service gap model’ analysis is not difficult to find a gap in the quality testing services and an effective way to make corresponding improvements to improve quality of service. What is the quality of service? In fact, service quality is the customer service process of a ‘perception’, which means it is a ‘subjective consciousness’. It refers to companies ‘current’ provided by the product (or service) and customers the ultimate expression of ‘current’ to its expectations, compared to the requirements fit to what extent? If a customer services provided to enterprises (perception) and his perception of the service expectations of companies close to