Retail competition and construction of the terminal- mobile phone sales to victory.docVIP

 PAGE \* MERGEFORMAT 7 Retail competition and construction of the terminal: mobile phone sales to victory China’s largest PC giant Lenovo and Xiamen Overseas Chinese Electronics marriage into the mobile phone industry, which means that the already smoke-filled addition of domestic mobile phone market had a heavyweight player, but in view of current market conditions, domestic mobile phone giant has This reflects the flat. Because, after several years of fierce battle with the foreign brands, they have set up a business solely for the mobile phone market, the marketing network covering the whole country, and the life experiences of an elite team, and later those who want to do this step, there is still a a long way to go. At the same time, the most critical is that domestic mobile phone network has to rely on this deep into the heart of competition - competition for the retail and construction of the terminal. To take this, domestic mobile phone first camp, Bird, TCL launched a fierce brand of foreign attack, and the effect is significant. For mobile phones, many factors affecting sales, such as appearance, price, brand, quality, after-sales service, but the competition for the retail terminal is crucial to victory. According to survey found that 70% of mobile phones sold by mobile phone shop, the competition for these retail terminal is naturally the focus of marketing activities. The current retail terminals can be roughly divided into five categories, namely: Telecom, China Unicom, mobile移动营业厅 ; shopping malls, supermarkets, mobile phone counters; network telecom sales store; communications market in retail stores or counters and the above other than the store. Competing with the retail terminal building is the core part of marketing efforts, but also an overall concept, its basic work of specific issues known as the terminal. A critical moment in handset sales at the counter, so those who prepare for the counter sales of the work of the basic work colle