Retail pharmacy stores open design competition to fight.docVIP

 PAGE \* MERGEFORMAT 8 Retail pharmacy stores open design competition to fight The development of Chain Drug Stores in China today, and shop profit model exploration and innovation has become a major chain pharmacy management content, as market competition intensifies and consumer psychology to mature and rational, the retail pharmacy stores more and more attention both inside and outside the design and layout, and through the professional and unique store design and layout to enhance the sale of pharmacy store atmosphere, and ultimately achieving the purpose of attracting consumers to the pharmacy and to make customers enjoy the pleasant shopping environment and atmosphere. At the same time for pharmacies to enhance their own sense of the value of store brands are also very helpful. Pharmacy store design and layout, including stores within and outside the store design, and today we focus on the pharmacy chain stores about the design and layout of the shop. Pharmacies outside the store design and layout of the core marketing philosophy is built around ‘customer experience’ to start, and he belongs to the scope to improve the quality customer service, medicine and health knowledge as consumers gradually rich consumers in psychological maturity Consumers are no longer simply focus on the level of pharmacy drug prices, while the pharmacy’s brand reputation, and shop in comfort and pro-environment, pharmacy services provided by medical professional and the consumer experience more personalized fancy . These consumers buy drugs already constituted an important factor influencing the decision-making. At present the retail pharmacy stores outside the design of what we call ‘retail design’, he mainly includes four aspects, one pharmacy signs design; second is the showcase of pharmacy advertising design; third is outside the pharmacy store product promotions display; Fourth, a variety of promotional activities outside the pharmacy shop of publishing. Currently, reta