Retail old marketing to be replacement.docVIP

 PAGE \* MERGEFORMAT 4 Retail old marketing to be replacement There is no specific posters distributed around, never-ending price war, the exhaustion of its own marketing tool can, after all, retailers often find that not only deliver quick walkthrough of promotional posters like down the drain, the effect is unsatisfactory, the price war no longer able to attract the attention of consumers, and even regular walking in the edge of illegal, such as the recent part of the retail price of fraud and other enterprises. Invested enormous human, material and financial resources with little success marketing Why? Exactly where a problem? Is the time to calm down and retailers must rethink long-standing criticism of the old battered marketing. Why put the effectiveness of marketing is getting worse? How should grasp the psychology of customers? The same district, there are many different levels of consumer groups? A bunch of member data, but they really prefer to shop? How to be more promotional posters targeted directly touched by the target consumer? posters exactly how should delivery, and gave who can play the greatest value? In other words, how can we know the real contribution to what degree customers? What customers want in the end? Environment of rapid change and intense competition means competition for today’s retailers do not have enough time to digest these changes and impacts, they must be able to make in a short time back, and ahead to make more precise and effective marketing strategies and activities. China Post Group Corporation Acxiom Corporation and the United States jointly launched the retail marketing solutions, may make these problems solved. Personalized Precision Marketing 10 years ago, the problem is that the troubled retailer sell. But today, more need to understand is that sell to, how to sell, and where to sell the issue. This means that retailers around the marketing of goods has been launched by the former shifted to the n