Rewritten to hold down prices of public awareness.docVIP

 PAGE \* MERGEFORMAT 9 Rewritten to hold down prices of public awareness Factory cost of the investigation, and GSK crisis will ever top the pharmaceutical industry in the public eye for a time, in the marketing and operating conditions of the industry and business management knowledge is not enough to understand the media and the public voices of doubt, pharmaceutical companies and the pharmaceutical industry has become hold down prices caused by the bird black heart frog condemned. The pharmaceutical industry, is specialized in the industry, but also a relatively closed industry. Sensibility as a consumer and media awareness and as a business management and commitment between the real existence of a huge bias. Their one hundred fair hearing be misunderstood, profits, were mercilessly enlarged rendering teppanyaki, as do public awareness initiative symmetry of information to inform the public of corporate marketing and management of real occurrence of a transparent business operation costs and channel paths, business and industry, the loading and helpless. allow public Yuanyuanbenben, true and accurate understanding and informed, have a correct perception, will have understanding and support. The logical error pricing rules For drug prices with pharmaceutical pricing rules, and marketing business logic is consistent? We can use the catering industry, the most common and obscure analogy fried potatoes wire to present Beijing restaurants generally priced at 30 yuan up and down, while the raw materials Price most boutique retail price of potatoes, green Holland 4-6 yuan / kg, ordinary potatoes is 1-2 yuan / kg, not considered bulk purchases of food and beverage industry, the wholesale price is much better than the market retail price, even potatoes wire pricing far more than the proportion of almost all domestic medicines, Beijing Normal restaurant potato silk prices even higher than the number of five-star hotel, Zhejiang pricing, but on ‘a potato silk pr