Research methods of work of Regional Sales Manager.docVIP

 PAGE \* MERGEFORMAT 9 Research methods of work of Regional Sales Manager (A) Recently a hot topic in marketing circles is how to comprehensively promote the upgrading of regional marketing management. ‘Sales and Marketing’ magazine that: ‘the work of the regional market is the basic unit of business marketing, marketing management to upgrade the Regional Enterprise Marketing upgrading projects has become the backbone of the importance of self-evident. ‘And thus organized a series of planned articles. It should be said, the regional marketing management upgrade, is a systems engineering, liquor enterprises from low-level competition, marketing and management also need to upgrade. How do I upgrade, a matter of opinion, and seek thinkers that the core is to focus on research and enhance the regional sales manager’s working methods. (B) In general, regional sales manager, sales No matter what, there are two methods of work that must be reviewed, and in marketing practice, it must be strengthened to improve the -- First, a combination of general and specific; Second, the leadership and the masses. If the Institute of Regional Sales Manager, both Mao Zedong’s call it ‘universal’ methods of work, then the work of the regional market is bound to be handy, sales will also be dazzling. (C) The sale of any market, and if there is no general, universal call, it can not mobilize sales staff and distributors to act. However, if confined to a general call, while the regional sales manager, did not specifically and directly in-depth market and will work to implement the call to be implemented to break through that, to obtain market experience, then, regional sales manager can not improve the general calls the contents of the rich at the same time and are unable to verify that a general call is correct, whether there is instructive. If so, then there is the risk of defeating the general call. For example, S in all regions last year’s sales, any significant achievemen