Regis read market ①.docVIP

 PAGE \* MERGEFORMAT 25 Regis read market ① Mr. Regis an advanced marketing ideas and methods Regis Kekang that (Regjs McKenna) Mr. U.S. high-tech industries in Silicon Valley marketing expert. In 1963, when his whole family migrated from Pennsylvania to California, when there has not ‘Silicon Valley’ in the name. Mention the United States ‘Silicon Valley’, people would immediately think of high-tech: ‘bit’, ‘bytes’, ‘chip’, ‘disk’, ‘software’, ‘computer’ ... ... From the early years of this century, 6O, , where a large number of highly creative collection of top scientists and engineers, who conducted a large number of scientific experiments, almost crazy inventions, so that high-tech with each passing day an endless stream. That year, where every 30 seconds there is a new invention appeared, the product at an alarming rate from the drawings into the market, almost every day to see the birth of new products and high-tech companies. Mr. Regis is in this change came early in Silicon Valley. However, Mr. Regis not engaged in technical work, he was a salesman for his high-tech companies to promote their products. Mr. Regis has a strong sense of dedication and extremely active in creative thinking. In the process of selling products, he found that high-tech industry is developing rapidly, but people do business is the same old way is still no improvement. High-tech companies still using traditional marketing methods: Products sold by an engineer, another engineer, marketing focus on the technical details of the introduction and price competition. Simply put, the sale is only for the technology and the pursuit of sales. In the initial marketing practice, Mr. Regis quickly realized that the traditional marketing methods can not adapt to rapid change, increasing complexity of blending new technology industry and its market. He realized: All high-tech companies in Silicon Valley not only the need to constantly innovative technologies and products, while constantly i