Regional media find their own living law.docVIP

 PAGE \* MERGEFORMAT 9 Regional media find their own living law What is the regional media? The so-called regional media is based on a specific regional markets, in their own sphere of influence has a certain influence of media. In China’s current media structure, the provincial terrestrial channels, most of the satellite channels, are in fact a kind of regional media. As with the administrative divisions corresponding to the regional media, its status from the date of birth is embarrassing, from the above, there are the legal sense, the national media to suppress the CCTV from the terms below, there are various cities in Taiwan encirclement, the regional of the media to survive, to develop, where the way out? The way out of both large and small live France! In recent years have taken place in Chinese society rapidly changes, resulting in the original social class appeared fragmented, and people’s lifestyles, consumption patterns, media exposure and so subsequently changed. Any one media, is unlikely to win a broad context of all the audience. Changing dynamics of this medium on the development of a regional media, providing a better breakout space. Any business, if you want in the fierce competition in the market to survive with its own base is very important. We can fall back to defend, to win breathing space, intake may serve to polish and expand market space. For the regional media’s perspective, to build their base for their own development and growth of great significance. Based on a favorable market space, as long as the operating properly, marketing and a strong, regional media can still live Youziyouwei. In general, we measure the strengths and weaknesses of the standard in television ratings, coverage, influence and other indicators. Coverage reflects how much of a media watch group, which is a threshold concept. In other words, has a large viewing crowd does not mean that the media’s strength, but not a certain amount of coverage of population