Regional-based companies have plunged into the second round of big engagement.docVIP

 PAGE \* MERGEFORMAT 5 Regional-based companies have plunged into the second round of big engagement 2007 is destined to decide the fate of the regional enterprises a year. The first is the cost of significant increase in the number of ‘profit margins so thin like a blade’ companies into just as dead, and then worldwide outbreak of food safety issues of regional-based food enterprises also led to an unprecedented shock, food business the living environment has undergone fundamental changes, the future market competition will become more intense. Have to rewrite the fate of the ‘first-round big engagement’ This impending major changes in recent years, the second round of regional enterprises are facing a massive fight. Prior to this, the regional-based companies have gone through the first round of the fight in the war the brand, the fate of many companies have been rewritten. CBCT brand marketing agency specialized studies have shown that in the traditional sense of the regional food enterprises are located in their own geographical advantage of the strongest competitive edge for themselves, because the are in the local regional markets, regional food enterprises can lower production costs, lower logistics costs, relatively closed competitive environment as well as some parts of the Government of protectionist barriers, coupled with the local market is more familiar with some of the advantages, to lay their own competitive advantage. Because such companies have never establish a true sense of the word ‘brand’, they always thought the view that, as long as the product sold the family to stay satisfied, so in fact the foundation of their markets is very weak. Once the real brand companies stormed into the local market, often blowing like a tornado, so that simply can not get rid of the regional companies have been destroyed, the fate of being phased out, consumers will use the RMB to complete a look of their choice , ceded their Gao Xia. For example, in t