Romance and the machine will be tied selling - rainbow marketing real-time case.docVIP

 PAGE \* MERGEFORMAT 9 Romance and the machine will be tied selling - ‘rainbow ‘ marketing real-time case ‘Rainbow **’ Cocktail Machine modulation machine, Guangxi Nanning High-tech Zone ** Technology, Inc. patented product (patent number: Z0), the machine is Cai Zhenhua and his partners spent three years against generally difficult to Cocktail master technology development, design, the aircraft can be modulated alcohol, but also modulation of various man-made, natural drinks, through the decomposition of different materials to make wine or beverages layered color separation, and will not change the raw material of wine or beverages taste, can serve as a bartender’s assistant, but also allows friends never learned bar-tending job easily transferred out of fashion colorful cocktail drinks, wine or beverages to add much color, and normally, such a unique product should be said that it is Good marketing, but the market for six months, only 30 units less than the sales, ** I found the company’s total Cai, direct mention of a stringent requirement:: ‘we are left with under 1 million in cash, you can see can not help us to plan what will make our products all over the country. ‘Through the product and market knowledge, the author is that Taiwan, they have attracted innovative machines, in the end of May 2003, the two sides signed a letter of intent, cocktail machine running again begun. In the market, we see a lot of good product is not successful, its not because the content is not good, but the form of bad product out the contents of color there is no effective through appropriate forms of excitation out, consumers do not see the good they do not agree with you , consumers do not agree with the natural product sales do not increase. A poor product sales, many reasons, Key is to find the root of the problem, and now there is little an idea to change the fate of a business matter, and marketing is a systematic project, pre-market is no where to be done be