Sales network water can carry a boat can also capsize.doc

 PAGE \* MERGEFORMAT 17 Sales network ‘water’ can carry a boat can also capsize Network in the development and consolidation of motorcycle brand plays an important role in an end-market sales experts will be vividly likened to tree manufacturers, agents Trunk, retailers are the branches, when the network is a tree root system, only closely related to all aspects, and common development is enough into the tree to grow. For the brand, was the network who were to gain power and establish a sound distribution network is also a big motorcycle dealers only way the cause of the network lies in the development focuses on maintenance, only to build a strong ‘network of empire’ to start motorcycle dealer their cars before they can move forward. For the terminal market, retail is a delicious cake, you can create huge profits for businessmen, but as a dealer is concerned, do not rely on the retail to support the stability and integrity of the sales network, then he is destined only to become a small businesses, do not have to do is not strong. Therefore, dealers should be ‘first in the world’ courage and determination, even though the brand around the proliferation of strong competitors such as Lin, but would also create its own sales network, will be carried out in the end motorcycle market. Development of outlets, expand marketing, need to come up with more energy and hard to service and policy follow-up. To some extent can be said that the establishment of sales network is to build their kingdom, in the current situation of market competition becoming more intense, you can choose to merchants, merchants can also choose you. Therefore, only the dealer’s marketing strategy and policy has always been to maintain strong temptation, but also close to the market and businesses, will be accepted and recognized by the following businesses. How to network development, to promote the brand? First need to change is the question of perception. In the motorcycle industry there