Sales personnel career and emotional management.docVIP

 PAGE \* MERGEFORMAT 8 Sales personnel career and emotional management Perceptual consumer era, mood customer buying decisions, buying behavior and the importance of the promotion has been increasingly broad awareness and application. Guide and manage client emotions as a special issue, the customer’s mood and the mood created with the sale will allow sales of more interesting, more attractive, so as to create more corporate profits and a loyal customer. As a front-line contact with customers and key points, sales staff and customer sentiment is mutual, a mood is bound to give rise to another kind of corresponding emotions. Want to effectively guide and manage external customer’s emotions, we must do a good job of internal customers: sales staff emotional identification, guidance and management. Sales team is often very strong liquidity of the enterprise as a team. In addition to the hardware business: including assessment mechanisms, performance management mechanism, material incentives, etc. to give clear guidance, but also to encourage their employees to voluntarily make their own career planning, management, find the corresponding emotional side to carry out targeted marketing career staff and emotional management, thereby strengthening the sales team, sales staff a sense of belonging to the enterprise well candidates, employment, educating people, keep people from a human resources to human capital transformation. First, we look at the emotional sales cycle and corresponds to the career cycle: Sales staff in the initial understanding of the mood and work performance, the companies on how to better emotional sales staff for planning and management? Pygmalion Effect (Pygmalion Effect) () tells us: positive expectations have contributed to a good direction, and negative expectations of the people to the bad direction. Enterprises should fully demonstrate the sales, business teams, staff support, trust. Front-line staff to be more trust and support, t