Scale clothing enterprises brand integration across the road shops.docVIP

 PAGE \* MERGEFORMAT 9 Scale clothing enterprises brand integration across the road shops With the upgrading of economic income, consumer demand for consumer products feature will make a difference. Kind of demand on the rich to the quality of the goods to the changing needs of consumers around the world increasingly demands more ideas to guide the consumer, thereby creating consumer brand. The era of the brand is determined by changes in consumer demand and consumer awareness of changes in the formation, and it comes from apparel brands in brand operation method of operation change and upgrading. Integrated shop, that is, the same consumer group targeted the operating platform for in-store goods to a single brand or multi-brand business model for the composition of the form. The birth of an integrated shop from consumer groups in modern society continues to mature, in the commercialization of today require large-scale consumer purchases. To suit a variety of different consumer brands focused on the same area for sale, you can meet the needs of the ever-changing consumer groups, but also the companies and brands make full use of resources to achieve the maximization of market interests. The creation of an integrated brand is different from the general operating method of brand building. In addition to operating the brand’s inclusion shape, but also according to the current market demand and commercial brand of culture and philosophy, to carry out other types of brands of derivative products. Multi-brand strategy with the difference lies in: Integrated brand, except in between the various brand products have a certain relation with, the more the main brand and the brand is reflected in the joint point between the cultures for each of the brands The different styles of the store through a unified and complete centralized embodiment, that would not lead to competition among, but also can maximize the amount of the product updates section. Therefore, integra