Search Engine Marketing Strategies for Tourism.docVIP

 PAGE \* MERGEFORMAT 22 Search Engine Marketing Strategies for Tourism Abstract: In today’s “eyeball economy” era, the mass of information relative to the Internet, the consumer’s attention is very limited. Business is information to attract the attention of the annihilation of the potential consumers has become an important source of competitiveness, the search engine Marketing also will reflect the tremendous business value. Meanwhile, the Internet search engine users deepening dependence, making the search engine marketing more and more importance in enterprises, but also makes the tourism industry to gradually increase reliance on the Internet. Keywords: search engine; network marketing; tourism Abstract: In today’s “eyeball economy” era, consumer’s attention is very limited under the situation of Internet’sa mass of information. Enterprises attract the attention of potential consumers annihilated by information has become an important source of competitiveness, so search engine marketing has also reflected tremendous business value. At the same time, Internet users more and more rely on search engines, making search engine marketing is more and more attended by enterprises, and also making tourism industry’s reliance on the internet increases gradually. Keywords:: search engine; Internet marketing; tourism industry Today the Web 2.0 era, the Internet has affected every aspect of human life, the Internet is completely changing people’s habits, Internet marketing has become important not to be ignored every business marketing strategy. Search engine marketing (Search Engine Marketing) According to the way users use search engines, using the user retrieve information as far as possible the opportunity to target marketing messages to the user, reflecting the context in today’s experience economy, marketing more interactive communication with consumers pay attention to the trend. Meanwhile, Internet search engine users deepening depen