Second-tier cities Exhibition Exhibition Integrated Marketing Analysis.docVIP

 PAGE \* MERGEFORMAT 14 Second-tier cities Exhibition Exhibition Integrated Marketing Analysis According to authoritative statistics, the exhibition industry to the economy pulling power is a 1:10, that is, income of an exhibition, the entire city’s economy increased by 10, so that all major cities to create their own special exhibition of economic, cities competing to become the first-line exhibition and attract more investors attention. As first-line exhibition city, must have several conditions, first of all, must be the core of regional production and distribution, with a decisive advantage, or a business place of strategic importance, such as Beijing; Secondly, it must have a strong radiation force of international information , in other words is a global information effect of the city, such as Shanghai; once again, that is, a very active economic factors, there is a strong economic strength, such as Guangzhou, Shenzhen; Finally, the city has a special regional significance, such as the Western Development in the degree of revitalizing northeast old industrial base of Shenyang and other cities. Minus a few typical first-tier cities, most of the capital cities are considered second-tier cities exhibition, the author can be considered second-tier cities in which fair city. Exhibition of work in many years, summed up a number of exhibition marketing experience with their peers encourage each other. First, topics of: , As a living exhibition, the theme must relate to where the city’s industrial base matched. Through the exhibition to promote the further development of the industry, while a strong base for the industry is strong backing for the theme show. It is difficult to imagine a city of light-driven exhibitions organized by heavy industry, even if pulled off, its size, vitality, etc. will be little or no continuity; Now many cities are competing to become a regional Convention and Exhibition Center City, the resulting phenomenon is a question which