Second-tier brands how to deal with the leader of the special combat-.docVIP

 PAGE \* MERGEFORMAT 8 Second-tier brands how to deal with the leader of the special combat? ‘We have activities in this issue and do a few special bar in support of what! ‘Says the store purchases; ‘Boss, rivals the impact of special events on our getting bigger, and you look at paragraph 12 is not also done it? ‘Business says; ‘Manager, XX, XX are engaged in a price, when are we going to do ah? Purchasing Guide says ... ... Special not to sell, cost and Xiabu Qu, voice terminals would be very high? How to engage in special in the end it effective? ‘This problem for many sales manager for a headache, but also confused a long time. 11, face a strong opponent blocking! Last year, ‘11’ during the period, Y City, vacuum cleaner market, an outbreak of an uphill battle for the ‘U.S. special’ regional manager for Assen is like a nightmare in general, let him unforgettable. As usual, Assen is still prepared to do ‘Standees demonstrate special’ promotional activities, the effect obvious, but doing it well placed to exploit Well! With Headquarters to determine the program of activities soon after the marketing director to drive in the ‘11’ two days before the 11 set up shop on the implementation of the relevant details of procedures, such as demonstration units, water column, temporary promotion field, stacking and so on. ‘11’ the day before the ascent Italian car and to focus on end-turn full circle, he found that other vacuum cleaner brands, inter-site was hoisted a few promotional posters, at the counter next to put out a small Standees, but also there is no obvious promotional signs, ‘11’ sales where to go should not be poor! Assen thought. At the same time, the old rival Haier, LG and so on are being quietly and carefully dispatched a large-scale SP activities, but those wishing to ‘11’ during the strike out, thoroughly repulsed an offensive second-tier brands looms. September 30, after 7 pm, Haier, LG and so finally reveal the ‘fox’ tail, has begun to foc