Scientific orientation and reasonable constraints.docVIP

 PAGE \* MERGEFORMAT 8 Scientific orientation and reasonable constraints Recently, a lot of people are exploring the role of director of marketing, positioning and issues and how to play to their enthusiasm to avoid marketing director of ‘betrayal’. First, we must be clear of such a concept of marketing rather than selling  sales  , this point clear, and then talk about the problem will not be confused, so the exact definition of marketing should be a marketing  Marketing  . For a small and medium enterprises, there may be a marketing director  , but for a large group, it may each subsidiary, or each division has its own marketing director, while the group’s vice president of marketing for the More co-ordinating role to play, or is responsible for the company’s overall image advertising, or is responsible for marketing the standards and processes, in the standardization of the efforts, so its value is reflected in more standardized processes, tools, standardization, standardization of methods, as well as Marketing aspects of knowledge management. However, if an enterprise to all marketing and sales operations are placed in a person  the so-called vice president of marketing, that is another matter, and we are here to explore the definition of the problem (assuming) because of their different ideas and conclusions may also be different. Why do so many enterprises in the bosses (the bosses) and marketing director of a contradiction between the will? Why do men, director of marketing will bring a collective ‘defected’? Why am living a very difficult, director of marketing? Why Marketing Director will be no sense of belonging? This is a lot of marketing director put forward a realistic and specific problems, it is necessary for us to explore the deeper the root causes of these problems. I think that the contradiction between corporate management, many of the problems brought about organizational design and organizational design in general should follow t