Second-tier liquor brand- the rise in the integration of the four threshold.docVIP

 PAGE \* MERGEFORMAT 13 Second-tier liquor brand: the rise in the integration of the four threshold Liquor industry, a new round of consolidation is an indisputable fact, and the integration This time the focus of the overall capacity of the enterprise integration, is by no means大鱼吃小鱼 , but soon fish fish slow. For those who experienced the first round of industry consolidation, could survive and now also live a good second-tier liquor brands, if you can not clearly predict the future trend of understanding of the industry, can definitely be said: After this round of industry, ‘Panning for style ‘of integration, they will certainly be out. Because the integration is by no means the opportunity to compete in the competition, but an enterprise’s comprehensive ability to compete. For those who have begun to seek integration of second-line fission liquor brands, the rise must be crossed to achieve the following four threshold: 1, the strategic Hom In reality, about strategies for second-line liquor brand will become a laughing stock because of second-line liquor brand has always maintained that strategy is the industry giants of the game, for them too far away, or even too unreal. Second-tier liquor brand has consistently adhered to ‘affordable’, but also to avoid the strategy ‘ism’. In fact, the rise in the integration of second-line in search of liquor brands, must think about strategy, because the strategy identifies the path of business success, with the strategic enterprise management in order to know the road Gairuhezou. Second-tier liquor brands to respond to new round of industry consolidation, companies must answer a question, that enterprise based on what kind of path planning for future development, future operations to realize what kind of goals, how to achieve, the path for that? The answer to this question, we must rely on corporate strategy, only businesses with the strategy in order to make the correct answer. Because of strategic business p