Seeking death or innovation- The retail Internet age.docVIP

 PAGE \* MERGEFORMAT 5 Seeking death or innovation? The retail Internet age ‘Internet thinking’ has been over deified when four filled with the same kind of social thought, when all the cars were ‘guided’ on the same road, paralyzed the foreseeable future. Galloped ahead all the way, walk in behind the blocking half dead. The impact on the retail electricity supplier entity is a reality, less traffic, business more difficult. Such feel the pain of the ‘Internet thinking’ spread the rule created a sufficient condition, evolved into ‘the only Internet thinking’ It implies that the only way for the retail industry -.. O2O Suning, Wanda, Intime, Wangfujing cases these Internet transformation is portrayed as a pioneer breakthrough, to learn from the rise of millet more people are no longer on the ‘Internet thinking’ have a trace of doubt or alert. Such swarming into the sky, filed into the situation based on survival, but it is likely to be a collective death wish. For retail entity, the ‘fight against Internet thinking’ is more fundamental than the ‘Internet thinking.’ Physical retail own characteristics, and the possibility of the former and guide enterprises to fully innovative thinking. ‘Internet thinking’ it has been the exclusion of the other way. For Retail entities concerned, O2O first double operating costs brought online and offline, but had to reduce retail prices to meet online competition. use double the cost to obtain lower profits, and can not win the relative on pure electricity supplier price advantage, only a death wish. eventually become a business tycoon in the bag, such as Alibaba has to ‘surrender’ in Intime. ‘Confrontation Internet thinking,’ meaning the essence of thinking - what is the nature of the retail entity, as well as what can be, that value system and re-build the core competitiveness of the retail entity, and this trait is to make electricity supplier helpless, it can coexist with the students, and even to bring pressure on