Seeing the other shops- one can not be ignored big cake.docVIP

 PAGE \* MERGEFORMAT 6 Seeing the other shops: one can not be ignored ‘big cake’ Once upon a time, to supermarkets, led by retailers, manufacturers have shifted to the supply of operating costs. For a time, slotting allowance category, product display fees, promotional Standees fees, business anniversary fee, DM publicity, promotion, personnel management fees of various ‘styles’ in the ensuing nominal fee, so that manufacturers could not bear. Large number of passenger flow, business booming in hotels, restaurants are not resigned to falling behind, closely followed subsequent to suppliers openly put away the new product into the store fees, promotional fees buy access to a series of the numerous charges. If you want to enter the manufacturer for sale of which would have to pay the high cost of the channel. Not only that, if not careful, their products once they are included in the retailers ‘unmarketable blacklist’, but also in danger of being ‘cleared’ the risk of pre-invested in a variety of charges were all in vain. Such a ‘dangerous rivers and lakes’, how many manufacturers do not make hard work, skating on thin ice. Ever since, resulting in a ‘to do terminal is seeking death, will not do terminal is waiting to die’ in desolate lament! ‘Look at the issue from a different direction! ‘Among the many product manufacturers have devoted most of their energy in large supermarkets, hypermarkets, when’ small-scale retail ‘(hereinafter referred to as shops) this type of distribution channels are being ignored’ palace ‘. In fact these have been neglected by many manufacturers shops, often a vast reservoir of energy. In different areas, shops usually occupy the entire market for more than 80% of the total number of customers, often buying behavior of consumers will have a positive impact, with the channel should not be overlooked advantage: An ultra-low market entry costs. Visit the shop when the sales staff, you will not hear the shop owners to ask for the cost