Segmentation in order to capture the market.docVIP

 PAGE \* MERGEFORMAT 6 Segmentation in order to capture the market Market segments, even with the desires and needs of consumers will be a regional market (regional markets that we are usually too difficult to serve) is divided into a number of common characteristics of small market. Market segments will not only help us to discover new market opportunities, but also help us reasonably chosen target markets, and better services for the target consumer groups. Here, we combine the current market fast moving consumer goods in Guangxi situation, to make a few segments of the problem: One to adapt to market trends require us to market segments. 1, segment the market is fast moving consumer goods industry continues to advance development. All of the food industry that has long been liberalized, the market has moved from ‘seller’ to ‘buyer’s market’, coupled with the company asked us to reach average annual growth rate of more than 18%, which undoubtedly gives us the current sales, higher demands. Guangxi market after several years of sustained growth, the original market has gradually become saturated. If we are mired in the previous market operation mode, do not pay attention to develop new consumer group, do not open up new market segments, I am afraid we will be difficult to complete the sale of the headquarters task entrusted to us. 2, the continuous development of the urbanization process requirements. With the domestic economy continues to forward the development of more and more to improve people’s living standards, the pace of the urbanization process has significantly accelerated urban population is also growing, purchasing power is constantly increasing. Guangxi has a lot of counties have a county to city, and even upgraded to a separate ground-level city. Such as Guangxi Baise City, Chongzuo City, Laibin, Yizhou, have upgraded to a relatively independent of the prefecture-level cities, and the urban population has doubled several turn than before. Vie