Select the target market strategy.docVIP

 PAGE \* MERGEFORMAT 7 Select the target market strategy Selecting target markets, companies should be clear what kind of customer service to meet their needs which are enterprises in the marketing activities in an important strategy. The so-called target market through market segmentation, firms are prepared to the appropriate products and services to meet their needs one or several sub-markets. Why should we select the target market? Because not all of the sub-market appeal to both the enterprise, any enterprise do not have enough human and financial resources to meet the entire market or to pursue excessively large target, and only avoid weaknesses, to find that will help the enterprise existing human, financial, and material advantage, target markets, if they are not in the massive market Xiazhuangluanpeng. If Taiyuan Rubber Factory is one of more than 1,800 workers to produce cars, tractors and tires mainly medium-sized enterprises. A few years ago the product difficult to sell and in a bind. Later, they conduct market segmentation, based on the business advantages, selected top ten transport companies in the province as its target market, production for the high-Sinotrans Shanxi coal tonnage car truck tires, opened sales. With the corporate strength, they chose to transport dual-use tractor factory farming as a target market. Zhongce in 1992 with the Hong Kong Investment Co., Ltd. joint venture, set up a ‘Double Happiness Tire Co.’. In 1993, the country generally slow-moving case of tires, the company knocking on the door of the FAW, to provide the high-tonnage supporting tires. Correct choice of target market is the Taiyuan Rubber Factory into the nation’s 500 outstanding enterprises of effective strategies. Select the target markets in general the use of the following three strategies. First, non-discriminatory nature of marketing strategy Undifferentiated marketing strategy is the business to the entire market as its target market, consider only t