Second-line New how to do a new market- (B).docVIP

 PAGE \* MERGEFORMAT 9 Second-line New how to do a new market? (B) Fourth: the terminal digestion and solve problems At that time did not put any ads, though the company’s headquarters is a first-line brand, but now in this place without having any awareness of our own taken for granted that is a second-tier brands, for the national market, and making a first-line brand, made famous, But then the eyes of the terminal owner and the consumer is brand-name only. Marketing Department is decorative, simply can not afford any effect, so it can not be expected, the company is also the regional market without any advertising, media support, and no consumer driven, so the products can not be done, we can only rely on himself. 1 to inducement of the In a city where there will always be a profit-end bosses in particular view, the difference between a penny a bottle of water will allow them to attention, make them the focus has always been recommended to buy new water customers, as second-line products cheaper than the new price of some, coupled with more generous pre-Distribution policy, so we will attract them, in fact far from what the focus of the recommendation of the then salesman who arranged a small advantage for these relatively heavy end-boss to teach them to say a word on the line, that is, the guests came and told his visitor: This is a good brand of water, compared with Wahaha, farmers still taste good. After hearing these words, 30% of the guests will not be moved, would still choose their own preferred brand, but there will be 70% of the guests will hear these words after the attempt to purchase, after the initial taste, and found that good (because of At that time the product quality is really good, taste good, was the country’s first green flag of the pure water), they may form after the second purchase, then there are some cheaper than our water, the brand-name water, but all of those companies is a natural selling the state, there is no salesman to v