Second-tier brands- a kind of depend on special-.docVIP

 PAGE \* MERGEFORMAT 16 Second-tier brands: a kind of depend on special? Product out of sample, is not a new thing can be said that as long as first-line sales representatives must have ‘a kind’ experience. Out the sample itself is not difficult, the difficulty is how to improve the quality of a sample, which is, I believe that most sales representatives have faced similar confusion. As we all know, products, sales and product sampling is not only a great relationship, and it bears on display row of occupied surface, to suppress competitors and other important functions. In addition, a kind of combination of high or low quality can not only clue a sales representative of the professional quality, and can predict the performance of the brand in the terminal. In particular, today, the Chinese household electrical appliance industry has entered a market-oriented operation, various marketing ideas collide, the stimulation and most intense, ‘winning the terminal’, ‘battle channel’ is Xiao smoke filled the air, ‘standardized marketing’ of the undercurrent is also ready to make trouble, This is from large household appliances market strategy point of view, becomes more apparent. At present, the layout of the front from the sales point of view, every link in the constant adjustments to improve, while stressing ‘standardized marketing’ of today, a sample is definitely a worthy question. I like to take this opportunity to share together with colleagues to explore. One phenomenon: a kind of struggle between the standard Many companies are faced with such a problem: on the one hand, the application down the counters with great difficulty, due to the implementation of the final manufacturers can not be effectively out of sample standards, while under great pressure, but once a sample implementation of a mandatory standard, salesman complaints, negative implementation effects are naturally declined; the other hand, some retailers because of the pressure to reduce inventor