Second-tier brands echelon Construction Purchasing Guide.docVIP

 PAGE \* MERGEFORMAT 14 Second-tier brands echelon Construction Purchasing Guide First, second-tier brands Purchasing Guide ranks of a common problem ⒈ First of all, lack of self-confidence. As the second-tier brands in brand building investment in weak, second-line brand shopping guide staff in the terminal when the brand is usually insufficient to demonstrate self-confidence, there are a lot of shopping guide staff will be attributed the poor sales of brand awareness is not high. ⒉ average career life expectancy is short, a larger movement. As the second-tier brand management, payroll system, career development space and other factors, the Purchasing Guide brand in an average career life expectancy is shorter, in general, the average life expectancy in about a year, staff turnover frequently than first-line brands. ⒊ compared with the first-line brands, second-tier brands of income is significantly lower. Because of brand awareness, marketing efforts, market share and other factors, the second-tier brands terminal sales and first-line brand of terminal sales in the quantity of the significant difference between the sales directly lead to income disparities Purchasing Guide. ⒋ to attract the same industry is more difficult to join the excellent shopping guide staff. Second-tier brands due to the low average salary of the impact of the bottleneck, in the absence of special policy is difficult to attract talents to join the company with the industry, because the pay is an excellent talent in a sense the flow of weather vane. ⒌ reserve reserve personnel difficulties. By the sales, brand awareness, training, management system, the impact of second-line brand shopping guide staff prepared a terminal lack of talent. In general, the second-tier brands rarely take the initiative to set up reserve personnel, the lack of a sound back-up personnel training system. Second, second-tier brands Purchasing Guide Management of the ‘soft underbelly’ ⒈ emphasis on