Second-line channels for consumption of liquor companies how to avoid war.docVIP

 PAGE \* MERGEFORMAT 5 Second-line channels for consumption of liquor companies how to avoid war ‘Channel is king’ in a very long period of time, become the small and medium business market liquor operation points. A result, many small and medium enterprises in the channel holding liquor play that sets high. Want to defeat channels competing products, for me feels right. As everyone knows, mantis catching Zen oriole behind. Grazing was a fortress in the hardships after the blocking in front of yet to break through, followed by pursuing soldiers have arrived. A result, or lose-lose or surrender their arms to resist a while. Separate ways in different channels, where princes to kill the Black Lands of the celestial globe, unable to stop. Many products use channels to obtain short-term results of thrust, the majority of products in a very short period of time, to wear at the end because of price, product quality and other factors in the market retreat. So many small and medium enterprise could not stand white wine. After several years the fierce competition for the channel after the war, we find that, in the same price band, multi-polarization trend of more and more obvious, stood out of the market away from us. Large number of second and third line brands, want to channel an investment will last a lifetime war is impossible. Ever since the big sales promotion into a large and small to promote a small pin, non-promotion is not a war of attrition in the sales channel. S Winery is a 60-year-old, high-profile regional brands, with the success of restructuring, the product in 2005 and re-integration of the market. Hired celebrity endorsements, with a distinctive brand image and personality of the brand makes a refreshing appeal. Because of the role of the brand effect, China Merchants work very well. The winery uses a bare price of operations, market fees received by the dealers to use, the use of distribution network of dealers, and strive to capture the market wit