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Self-built Terminal - Snack Foods Company to explore new ways to profit
The biggest highlight of this year, snack food, is undoubtedly self-built terminal. Li amp;amp; Fung is the first stores to open self-employed business, is to come to Iraq, were followed by rapid growth, this year’s Subway forest, days Oh, have joined. With the cost of raw materials, and a significant increase in access, as well as snack food market competition becomes more fierce, companies profit margin has been repeatedly compressed, self-built stores to improve the level of corporate profits, market share, enhance brand image to mention open up a Creek Trail. However, the self-built stores are not a simple matter, financial strength, distribution capabilities, and personnel training everybody is a threshold, its success will depend on the strategies of enterprises.
Next we will analyze four aspects of snack foods four large companies self-store situation.
Lifeng
Store size: more than 70 existing stores, mainly in Shanghai and the Yangtze River Delta.
Features: Compared with other self-employed store, the store is more like the image of Li amp;amp; Fung shop, its operating area than other brands of self-employed than in stores, usually selected more densely populated areas downtown, or open, as in Shanghai Veteran snack food business, its self-shop to further strengthen its brand image has played a positive stimulus. Taste of their products, shopping environment and the level of service to consumers has been positive.
Main products: operating a full range of Li amp;amp; Fung family, 95% of the products is their own products they also have drinks and other products. Store bulk and packaged products are sold, including sales of bulk foods is better. The duck gizzards, beef jerky is its leading products.
Future plans: to maintain an annual open 30 stores around the speed of expansion of a store every intention of doing a good job, rich varieties of products.
T
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