Sedrin brand power.docVIP

 PAGE \* MERGEFORMAT 20 Sedrin brand power Brand Story 1: In 2006, the subject of concern to the global beer industry Sedrin equity transfer was finally settled, Belgium InBev to 5.886 billion yuan of the astronomical Sedrin 100% stake in the transferee. Only a net worth of more than 500 million of regional beer brands, has sold 10 times the price of net assets! This is the history of brand development in China is rare, and it is 80 years from the last century, foreign capital to buy Chinese brands, the premium of the highest in a single. And that the brand is also valuable point is: only the atmosphere thick InBev in order to obtain her, and staged a ‘over five hurdles of’ the drama - the whole process lasted 200 days, through two rounds of bidding (AB, HI Li, China Resources, Beijing Yanjing Beer giants such as Scottish amp;amp; Newcastle were involved in competition), a total of five contracts signed. The first one is about ‘place of corporate income tax the same’ contract, the second is about ‘the brand and the transferee shall be the same long-held stake’ in the contract, and the third is about the ‘corporate management change’ in the contract, the fourth is about the ‘no layoffs’ contract, the last one is the share transfer contract. Brand Story 2: May 2006, covers an area of 350 acres Sedrin Nanchang formally put into production base, has completed the first phase of annual production of 10 million tons. It is reported that settled in Fujian Province, Nanchang is the first step in its step, but also broke into the East China market, a comprehensive ‘first shot’. And commissioning ceremony, at the same time come Nanchang is its omnipresent advertising campaign and marketing campaign, television, newspaper Canton, live events, end-buy two get one free, one dollar a bottle and other three-dimensional promotional hype blossom everywhere, just like the year of ‘Nanchang Uprising’, preventing the market-leading Asian companies such as beer, restlessness, no