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 PAGE \* MERGEFORMAT 3 See ads for a Recently discovered a few brands to withdraw advertising spokesman, spokesmen for the advertising, there has been a new understanding. Blue Moon is a hand-washing liquid fortune companies, the recent expansion of product lines, like cleaning products work towards the introduction of disinfectants, softeners and other products. Softener in the first half of which was signed Guo Jingjing as the image of the spokesperson, looking bus kiosk ad, Guo Jingjing straight hair, hand-held blue moon softener, white, signs smile, a Xiaoniaoyiren look. Guo Jingjing get to the bottom of the endorsement, I thought it fit, Guo Jingjing, 28-year-old diver, people representatives, have a certain celebrity. Blue Moon softener target groups: women, white-collar workers and housewives, age :25-45-year-old right to buy softener demand point, brand, price, flavor, etc.. Guo Jingjing’s influence for its target group to buy the validity of effectiveness, the answer is no. Have recently seen their ads have been removed endorsements, advertisements by product mainly on. Li Jian is a direct marketing health care products company, launched in 2008, began to Olympic gymnastics champion Liu Xuan endorsement, which reflects its Olympic performance? Or look to see Liu Xiang, Anli Niu Cui Lay endorsement to do an imitation of the post, but after all, the visibility and influence of Liu Xuan Liu Xiang, much smaller than Moreover, in the use of voice, the combination of long-distance running Amway’s PR campaigns, television commercials, bus kiosks advertising and DM have done a very good integration of applications written for the building seems to be no big star effect. Seen recently in advertising voice removed, or to sign Liu Xuan found little effect of it? The current forms of advertising, pay more attention to people’s health, there has been no star face. Star endorsement is also useful to use very good example. Marie France is a slimming busi