Sedrin beer market in Fujian Qingdao Gonglue.docVIP

 PAGE \* MERGEFORMAT 14 Sedrin beer market in Fujian Qingdao Gonglue China’s beer market territory, Fujian has a pivotal position. Do not look Fujian population of more than 3000 million, only a total capacity of the beer market in 2002 reached 1.3 million tons, ranking third in per capita consumption of more ranks first in the country. Fujian drinking, may be you have not seen, not a bottle of a bottle is called, but carried a box of a box, clink on the dry, from the ambiguity. This is a pond in Fujian, snow Jin, Hui-chuan, Qingdao, three heavyweight predators to make the body means it, do you Changba I debut, staged a thrilling scenes offensive and defensive warfare. Part: Sedrin VS Huiquan Hui-chuan and snow Tianjin, Fujian beer market has been hailed as the ‘Coca Cola’ and ‘Pepsi’, maintained an ambiguous relationship between competition and cooperation. Between the two is a pair of ‘sworn’ mutual confidence to use other brands of high end barriers built into the threshold of Fujian, Fujian, divided 60% market share; the other hand, is a pair of ‘enemy’, the rivalry between private, growing and becoming more everywhere, competition Fujian beer king throne. Two years ago, not only sales of Fujian Huiquan boss, but also a synonym for high-end beer. Huiquan advertising phrase arrogant phrase ‘there is strength, of course, attractive’, people still remember a lot of Fujian Province. The face of aggressive Hui-chuan, Sedrin is how to reshuffle the cards, subvert the market? Has been Sedrin their product line is very messy, there are four grades of 30 several products, each file there is no main products, new product introduction is followed by others to go, very passive. Sedrin give consumers the impression that the popular beer, is not conducive to high-grade extension of the brand. As income levels increase in Fujian, China and high-end beer market development must be the focus of the future. In addition, Sedrin lack of core brand proposition. For the pr