简朴过春节.PDFVIP

Media English 媒体英语 8 February 2013 Austerity for Chinese New Year 简朴过春节 請注意：中文文字内容只提供簡體版 春节临近，中国国家广电总局禁止各电视台和电台播放名贵手表、金币和白酒等贵重礼品的广 告。以下是来自 Martin Patience 的报道： During Chinese New Year its common to give gifts to bosses and officials as a way of gaining favour. But now the authorities have announced a ban on advertisements that have been encouraging people to give luxury items. In a statement, the authorities said these radio and TV ads were spreading incorrect values and creating a bad social ethos. According to reports, the ban relates to promotions which suggest products are must-have items for superiors. Its the latest move by Chinas leader, Xi Jinping, to try and cut down on government extravagance and corruption. At many official occasions, banquets have been banned or scaled back, red carpets are out, and the floral arrangements are no longer there. Chinas new generation of leaders are keen to display a more frugal administration in the face of growing public anger over official corruption. Senior officials have repeatedly warned that corruption poses the greatest threat to the rule of the Communist party. Media English 媒体英语 ? British Broadcasting Corporation 2013 Page 1 of 3 /learningenglish Questions 1. True or False? During Spring Festival, people give gifts to bosses and officials in order to gain favour. 2. True or False? Advertisements that encourage people to buy luxury products are banned by the Chinese authorities. 3. Why is there a ban on luxury item advertisem