Unit1Period1Reading1导学案（牛津版必修4）.doc

PAGE  PAGE 4 Learning procedures: Step 1 Revision and lead-in Step 2 Learning procedures Read the reading strategy and number the passage. Ⅰ Fast reading: 1.What is an advertisements? 2.How many types of ads are there? and what are they? Ⅱ Detailed Reading 1. Where are advertisements most commonly found? 2. What is the difference between commercial ads and PSAs? 3.Does an ad tell people the complete truth? 4.How many examples are used to tell people that commmercial ads often play tricks on customers? 5.When did China begin a nationwide public service advertising campaign? 6.Why should we follow the advice in PSAs? 7. What advice can we get from the writer? Ⅲ Decide whether they are true or false，and correct them. 1. Advertisements are found in many places. _____ 2. PSAs are only found in newspapers. _____ 3. All advertisements tell the complete truth. ______ 4. PSAs and commercial ads use some of the same methods. _____ 5.Commercial ads can often give us valuable information about how to live our lives. _____ 6. An ad warning people against smoking is an example of PSA. ______ Ⅳ Task-based reading Introduction 1._______ play an important role in our lives. Supporting details2._______It provides information and uses persuasive language and creative images to 3_______ a product or service.4________commercial ads and PSAs 5________●Both of them can be found everywhere. ●They use the same 6________ to advertise. Differences Commercial ads promote a product or service and are charged, while PSAS often deal with public issues and are for 7_____ .The former is unbelievable but the 8______is believable.9________We must not 10 ______ for the tricks and be smart about ads. Ⅴ Fill in the blanks and then retell it. Advertisements ,which often use 1_________ language and 2 _____ images, play an important 3 ______ in our lives. There are 2 main 4 _____ of ads. One is called 5 ____