世邦魏理仕北京七星摩根广场的营销策划报告.pptVIP

2007年4月;Agenda Beijing Overview Macro Economic Conditions  Policy Changes Beijing Residential Market 北京高档租赁项目 项目概况 产品SWOT分析 产品定位 目标客户定位 销售推广策略 11. 媒体推广策略;SECTION 1: Beijing Overview;Total Land Area 16,410.54 sq km / 6,336 sq miles;Zhong Guan Cun High Tech Zone;Beijing City Urban Planning (2004-2020);Existing and Future Subway Lines at a Glance;Beijing City Subway System;Line 10 connects Zhong Guan Cun, Lufthansa and CBD;After 2008:;Major Roads;Beijing Intercity Highway System;SECTION 2: Beijing Macro Economic Conditions;Macro Economic Conditions 2006;Investment in Real Estate;Foreign Direct Investment ;Per Capita Disposable Income;Total Retail Sales;Retail Price Consumer Price Indices;SECTION 3: Policy Changes;Regulations;Circular on Land Regulation and Control;Strict implementation of the LAT settlement;;Beijing announced implementation details of restrictions on foreign property investments on February. Foreigners contain Hong Kong, Macau and Taiwan residents are allowed to purchase only one house for self use, after staying in China for study or working purposed for more than 1 year, the leasing or re-sale is forbidden. Foreign enterprises with representative offices/branches in Beijing can also purchase residential unites for self-use only, but they need to establish a legal business entity in China, that means they must obtain business certificate and foreign-invested enterprise certificate. ;The new CIT rate is 25%, a lower tax rate is available for qualified small and thin-profit companyies(20%), for qualified high technological enterprises(15%) without geographical limitation. With the removal of tax holiday for general manufacturing and export oriented activities, some FIEs could face as high as a 15%-point increase in income tax (from 10% to 25%) which is significant to the bottom line and adversely affects the return on investment. FIEs which are currently subject to 33% should immediate benefit from the new rate, On the other hand, FIEs establi