Service marketing and hospital management.docVIP

 PAGE \* MERGEFORMAT 24 Service marketing and hospital management Advancing with the times, the rapid world, to all walks of life to create a good development environment, bringing new opportunities but also enable them to face more challenges. Join the WHO after the medical market and the status quo, is also undergoing tremendous changes. Some state-owned integration, restructuring, mergers and restructuring; private large-scale specialty and general hospitals has increased; foreign capital flows, foreign investment, the establishment of joint-venture hospitals and so on, these factors are changing the pattern of the entire Chinese medical market. State-owned hospitals ingrained in people’s minds of private hospitals operating characteristics of foreign-funded hospitals strength, they have their own advantages, but also increased the competitiveness of each other. One covering the needs of different markets medical service market is emerging, medical institutions, market competition is inevitable. Face a huge test for the survival and development of the hospital, go? Will be placed in front of hospital management and operation of a new examination paper. Hospital management and operation of the same, both enterprises in the production and sales process to obtain the profit process. The hospital through a patient’s total medical care procedures to meet the diverse needs of those for medical treatment, while in the process reflect their own value, access to social benefits and efficiency to achieve their business objectives. As competition intensifies, medical institutions, is gradually strengthening marketing behavior. Service marketing, market development and the need to produce a new model. Its advantage is the ability to smoothly go back to grab consumers to purchase or long-term purchase, which reflects the value of the input can not be produced using conventional out. Foreign mature approach has been for many years, we now have many advantages hospital