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Simple Shi Yuzhu
PAGE \* MERGEFORMAT 66
Simple Shi Yuzhu
Planning / editorial department of the Executive / Sun Quan Liu Ying Chen Yan-fen Cao Zhaoxia waves
Simple behind the ‘consumer insights’
A conformist era ended, a renewal and an era has arrived, and chaos, inevitable opportunists popular. Thus, it was said: ‘world without heroes, But hardly Shuzi fame! ‘
Is that true? At a minimum, Shi Yuzhu, a person, a few simple props like accomplishing a marketing From EMKT. its winding legends to prove that the modern commercial society the prevailing logic: Heroes do not ask source. Shu Zi fame outside their own heroes.
Purely from the perspective of reading, Shi Yuzhu the story of ups and downs, an intriguing plot that low, there is the climax; characters strategy, there is a; a magnificent background to pave the way, there is sketched in vivid detail, with the legend of the Chinese all the elements.
However, Shi Yuzhu story, only after dinner, as the Cha Yu’s talk about funding, they have lost the ‘Stejneger, then this’ legendary commercial value.
Rise, fail, and then rise through the ‘Stejneger, then this’ legendary props is very simple, but advertising and channel, which is essential for all enterprises to expand the market of the two most basic of weapons.
However, in many marketing people are concerned, the increasing complexity of the market environment, consumers become more rational, a competitor after another, the media constantly broken down, the audience was torn increasingly fragmented, leading to the two weapons were no longer has the magic power.
An iron bar, in the hands of the East China Sea Dragon King is just a tool ─ ─ Dinghaishenzhen, in the hands of the Monkey King has become Xiangyao Demon, highly lethal weapons.
The same tools, different ideas, they show the effectiveness of it is not the same: to tool mode of thinking thinking tool to use, marketing tool, people become slaves, for their servitude; to people’s spiritual tool to explore the value
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