Stillborn Market Start Program - Diabetes Market Operations Program.docVIP

 PAGE \* MERGEFORMAT 36 Stillborn Market Start Program - Diabetes Market Operations Program Preface: This case was stillborn in 2001, a program, a variety of reasons. Overtaken by events, feelings are still worth learning a few days ago a few friends say that this program can not be implemented then it is regrettable that, now summed up for a friend of all. This company is a clinical hospital-based companies rely on a single product sales Jige Yi Feng Capsule year, subordinates have a health care products company, in which a product is hypoglycemic health food products, has been operating for some time, there is a certain market-based, this time another group out of a country medicine accurate indications of diabetes products, ready to go OTC road, how to integrate their company’s resources and products from the clinical to the OTC conversion, can not put too much in the Against this background, the program introduced. (Article in the company names and product names are virtual, not real original company name) Wedge Cut spring forward in recent years, pharmaceutical research and production, back cut into the marketing planning, relying on the wind capsule excellent quality and strict management of hospitals under the high-quality professional sales team has achieved impressive results, market share has steadily increased. The company is taking the pharmaceutical and healthcare industries in the diversification of products a development path in the future sales of the operating system on the basis of the professional hospital operating as a leader, driven OTC market and the rapid development of agent-oriented business, ‘Trident’ The combination will strongly promote the rapid development of pharmaceutical companies. Wind Capsule OTC market network and market share due to pre-prescription market support, are expanding, while the company’s current batch of countries to get a new medicine accurate drug strong marketing efforts, it is a concrete manifestation of