Success of small business ideas of beauty salons.docVIP

 PAGE \* MERGEFORMAT 23 Success of small business ideas of beauty salons In the Chinese market since the development of the professional beauty industry some 25 years, beauty Yetai from scratch, from small to large, and even some have developed into a trans-regional chain patterns. As people become increasingly stronger consumer awareness of professional beauty, beauty growing consumer market, with consumer groups, gender, age, occupation and background more and more extended, creating beauty out of a huge space for development. Professional beauty salons across the country are springing up and rapid development, which will inevitably vary greatly, and quite a mixed bag. In an increasingly fierce market competition environment, the beauty salon environment becomes increasingly difficult to survive, and constantly experiencing Ebb Tide, the process of survival of the fittest, every year a large number of new beauty salon, will close down a large number of beauty salons. As a business scale and strength of the relatively weak how to ensure sustainable development of small beauty salon? I have a close friend of operating a chain of beauty salons, the author through years of field observations and analysis that: small beauty salon operators need a systematic plan of their own business development ideas, and constantly create their own core competencies to meet the growing consumer groups around the needs, to be invincible. I will be the strategic positioning, identification systems, product mix, personnel management, sales promotion, sales practices, and several other aspects of analysis and interpretation of these business ideas for you small beauty salon operators in Taiwan. First, the strategic positioning precision Accurate strategic positioning determines the direction of operation and characteristics of beauty salons, this is the first step to success. Simply put what is the specific business projects, which is the core projects. Many beauty salons not ke