The high-end liquor price increases Strategy and Sustainability Analysis.docVIP

 PAGE \* MERGEFORMAT 20 The high-end liquor price increases Strategy and Sustainability Analysis Editor’s note: Over the past 30 years, the domestic wine market, a high-end wine division camp, this high-end wines through continuous price increases to be successful. As the industry media, although we have a lot of attention to this phenomenon, but it does not dictate the price increases the theoretical basis for strategy and sustainability of systems analysis done. ‘High-end liquor price increase strategy and sustainability analysis’ is the systematic analysis of the high-end liquor from a theoretical point of view of its price increase strategy and direction of an article I hope this article will not only the future development of high-end wine there is a referential significance You can also compensate for the high-end wine industry for many years in observation and research in a matter of regret. In 1989, liberalization of the liquor industry, price controls later, in just 30 years, the liquor industry, there is a huge market segment - high-end liquor. The market has become the constant price increases of various brands expanding high-end liquor brands in the business has achieved great success, there is one very important reason is that they are in the past 30 years have pursued a rising price pricing strategy, the pricing strategy of the success of the reasons for it remain in effect for the future? The literature on the analysis. Micro-economics in explaining consumer demand and production supply behavior when using a very effective tool - the price elasticity. On the demand side, the price elasticity Note: changes in consumer demand is usually the case with the commodity price changes show the inverse relationship, that is, price elasticity of demand is negative, the time when commodity prices decline in consumer demand and vice versa when the price decline when the rising demand for commodities. When this theory was developed when it was observed that