The groom wine Chengdu Food Terminal to promote documentary.docVIP

 PAGE \* MERGEFORMAT 24 The groom wine Chengdu Food Terminal to promote documentary Trader Person: Sales Company, Chengdu, Sichuan Langjiu Marketing Operation variety: the groom wine Product properties: the high-grade and flavor Liquor Implementation of the Venue: Chengdu Market Operating time: April 2004 - 9 Yue Market Background: As the cities of Chengdu, Sichuan Province, southwest China has always been the political, economic and cultural center. Chengdu Restaurants and entertainment are very well-developed consumer markets are strong liquor has always been the liquor business and defend. Chengdu consumers are always with ‘mouth Diao’ well-known, most consumers are aware of a number of wine knowledge, wine consumption, more rational. Liquor in the consumer when the consumer’s purchase decision factor in Chengdu, people are most concerned about product quality, brand reputation and price level. Right Wuliangye, Maotai, Jiannanchun, Quanxing and other Chinese liquor brands with high brand loyalty. In addition, consumers Feng Gu, small turret, Eguchi alcohol ‘second wine’ of the division to purchase rate is very high, are generally not easy to change consumer brands. Chengdu, Jiu Shi mature as a consumer market, new product promotion must be based on corporate, product promotions flexible use of the actual situation, as far as possible to avoid the use of discounts and other traditional marketing means, otherwise it would be a smart consumer doubts about product quality. Practical operation: Groom wine is Langjiu Group’s strategic focus on promoting products, a total of three years, Chen, nine Chen, Chen 3 kinds of twelve years. Three years, sold at 70 yuan Chen terminal is about 160 yuan Chen nine years or so, about twelve Chen 480. Of the market through sales channels, distributors, products, customers, competitors and other factors, a comprehensive detailed analysis of the market in Chengdu Langjiu Department believes the groom wine products int