Strong brand strength of the regional confrontation between the national brand strategy.docVIP

 PAGE \* MERGEFORMAT 16 Strong brand strength of the regional confrontation between the national brand strategy Any development of the industry into the fourth stage has monopolized the competition stage, the market will be more concentrated to a small number of strong brands, the Chinese liquor firm is no exception. Since the 2003 - 2008, six years, the initial stage of monopolistic competition has become more complete , the most prominent as a national rise of large areas of the traditional wines and old wines and regional dominance of the regional distribution of the national spot-.2009 years after the liquor market, has completed the initial phase of monopolistic competition in the market competition will be a natural upgrade that the advent of a global economic crisis will only make the competition more quickly upgrade comes steeper. due to weak brand and a strong rise of the emerging brand in the ever-increasing degree of difficulty, so a strong brand and a strong inter-brand competition is bound to be the future of liquor the main theme of the regional competition in the market. As a national brand in the market-oriented country on the road more and more to understand the layout of regional market, the strategic significance of marketing so precise positional warfare, to create more of a strong regional blocks almost all have made good and rapid development of the common layout of the principle of national brand, whether it is Luzhou, Yanghe or Langjiu. They know their own strengths, so it can tend to choose those who are not strong regional brand or with a strong regional brand marketing, but the system has become obsolete and numb strong regional brand market started advantage of resources in all-out attack, both the use of a national brand potential of the Rally of At the same time highlighting a high degree of docking with the brand value of single items holding high-beating, condescending potential attack, while science and extension system product