Strategy Jinan - Jinan to Qingdao Beer Market Weapon offense.docVIP

 PAGE \* MERGEFORMAT 29 Strategy Jinan - Jinan to Qingdao Beer Market Weapon offense Tsingtao eager to win In the beer industry, because the beer obvious regional, consumer loyalty is a kind of invisible protection, an invisible barrier, is one of the most powerful protective force. This phenomenon is particularly evident in Jinan, Qingdao Beer is no longer so strong stronger, weak beer is no longer a weak economy, the situation swap. Jinan is the silent heart pain Tsingtao. Although Tsingtao beer and the economy is the same province, but Tsingtao three brothers battle lost (see ‘six-year itch: Jinan, Qingdao Beer frustrated’ and ‘taste of black jump’), and economic grievances beer has long been difficult to make peace. Jinan, the charm of the market for beer companies can not refuse it is a temptation, but Jinan market Tsingtao, the share is a desire, success is a desire, but the reality is a sad disappointment. As the importance of the market in Jinan, the occupation is above all a sense, a strategy, followed by an approach. After repeatedly losing the market in Jinan, after a year Bimensiguo 2003, Tsingtao Beer and chose to continue, in fact, the attitudes of the market in Jinan which is no choice, it has long been organized by the Jinan market status and determined the overall strategy for Tsingtao, which can choose only tactical only. May be a destiny, it can not avoid, Jinan, it must face the economic beer, it must fight, it is the bounden duty of Tsingtao, or will be out of the market in Jinan, Jinan will become a permanent Tsingtao Waterloo, will yes Tsingtao beginning of a nightmare, so despite repeated loss Tsingtao Beer, but is still determined to Jinan, which is its glory and dream. Tsingtao eager to win the battle of Jinan, Jinan, Qingdao Beer people need a victory to appease his campaign frustrated heart, Jinan, Qingdao Beer needs to fly over the free. Jinan break the market barriers to the process of a solid marketing person for the purposes o