Strong attack - Competitive Strategy in Chinas pharmaceutical marketing report (on).docVIP

 PAGE \* MERGEFORMAT 35 Strong attack - Competitive Strategy in China’s pharmaceutical marketing report (on) China’s pharmaceutical market, this is a changing of the times: new health care reform, medicine and industrial policy, financial crisis, ... ..., but also a time of opportunity: government investment, market expansion ... Comparison of external manifestations of the pharmaceutical industry steady, the actual house is full of many variables, China’s pharmaceutical enterprises for several years, has experienced many ups and downs or extension, market competition and corporate restructuring everywhere, changing reality, the problem continued exposure. While market access by a large number of development funds, although the pharmaceutical companies through the IPO to achieve leadership within the dream of becoming rich, but everything will be attributed to silence, because the aura of being the development of enterprises can not conceal the fundamental needs: core competencies, we can use the power of capital to obtain the advantages of scale development, but the eventual development and long-term business plan based on the business operations or from the most basic content - enterprise marketing. This is an era of industrial transformation of Chinese medicine, this is a choice of Chinese pharmaceutical enterprises of the times must return to our main industry, to see fundamental to our survival, the journey can be formed in the future our own competitive advantage, the formation of characteristics of our own marketing, to development in the future further away. I. Review of pharmaceutical market Magnificent three decades - the course of development of pharmaceutical marketing 30 years of reform and opening up, China’s pharmaceutical industry has also gone from a planned economy to a market economy changes, evolved from the rigid, lack of competition in the national plan for purchase and sale, to the disorderly competition in the market and openin